Megan Thee Stallion released a song in March of 2022 — “Sweetest Pie” — with Dua Lipa. Megan teased the release with the delivery of pies through the delivery service Goldbelly. And because Megan’s nails are an intricate work of art, she also set up another promotion that gave folks the chance to get their nails done if they pre-saved the single. In a time where competition in the entertainment industry is aplenty, Megan is ready at the finish line, as with her partnership with Nike.
And brand partnerships like this are nothing new for Megan, whose past campaigns drip with wealth and intrigue. Revlon tapped Megan for a brand ambassadorship. Her audience saw her putting the drugstore makeup into her Hermès Birkin. This combination of high-end and lower-end brands channels the luxury and audacity of her fellow artists and those before her, regardless of gender. She may be wealthy now, but she will still give you a stunning look with Revlon.
This sense of relatability only builds Megan’s audience. With Megan’s incredible reach and bold personality, it’s no surprise such a wide range of companies are so eager to work with her. Partnerships are a substantial way to build wealth and public presence. The company also gains from Megan because she is front and center to promote and elevate the work.
This is what I love about her. Megan is the perfect model for how to own your own confidence. In fact, many publications run pieces about how to be like Megan Thee Stallion, pieces that scream with desperation for clicks. A self-proclaimed “Hottie Coach,” her coaching is an affirmation of confidence and assurance.
Megan should be a billionaire (although me and Feminist Book Club believe that being a billionaire should be illegal) off of the strength of introducing us to HOT GIRL SUMMER. Summer 2019 began the unbridled energy and into realizing your baddest (good) potential. The mantra has been widely imitated. The words are an embodiment of power.
Megan also connected with Popeye’s for Hottie Sauce in tandem with the wildly popular chicken sandwich. The collaboration revived the hype around the sandwich with Megan’s signature mantra. She partnered with CashApp to announce “Investing for Hotties” to learn about financial literacy.
She emerged as an artist with alter egos for the breaths of her talent. Her TikToks are hilarious. She brings you into her work and play. She utilizes social media as an expression of curiosity, joy, and excellence. As Megan emerges, we watch her collaborate with artists she admires like Beyoncé and Cardi B.
Megan Thee Stallion has a voice that reaches social justice and empowerment. She is an HBCU graduate from Texas Southern University. I got all the way here and now mention that she is an H-Town Hottie. She is from Houston. She received her degree in Health Administration with plans to open an assisted living facility. The completion of her degree was in honor of her late mother and grandmother. She was building an empire while hitting the books. She is a testament to her determination and dedication to her craft. She looks beyond her artistry. She also launched Bad Bitches Have Bad Days Too to provide mental health resources and to eradicate the stigma for receiving help that especially plagues Black women. There are levels to her that she continues to open and bare for the betterment of communities.
Megan Thee Stallion understands her power beyond fame. She is building a platform to engage an audience as a multifaceted artist. Her hustle, apart from being an artist, establishes her prowess. Her longevity will reign in the entertainment business and with her personal endeavors. She is breaking beyond a brand to reveal her truest self.
As you hone your place, how do you affirm yourself? How do you show yourself as never being imitated? How does your reach extend beyond yourself?
